Creators on OnlyFans have collectively earned $25 billion since the company launched in 2016, according to Chief Executive Officer Keily Blair.
The platform, known for allowing users to monetize subscription-based content, has become a major income source for a wide range of creators, including those in adult entertainment, fitness, music, and food.
Speaking at the Bloomberg Tech event in London on Tuesday, Blair emphasized that the company’s success is measured not just in profits, but in the financial opportunities it has created for individual users. She said few companies can claim to have helped so many people build personal wealth through their content.
OnlyFans, headquartered in London, gives content creators a direct way to earn income by selling subscriptions and other material to their fans. The company takes a 20% commission on sales, including paid videos, images, and private messages.
Pandemic growth and push to expand beyond adult content
The business saw rapid growth during the COVID-19 pandemic, as performers, sex workers, and even celebrities looked for new revenue streams during lockdowns.
While the platform remains closely associated with adult content, Blair told Bloomberg TV’s Caroline Hyde that the platform is not limited to that space. Instead, she described it as a place for content made for adults, which now includes comedy, sports, and cooking.
In a move to widen its audience, OnlyFans has partnered with a variety of non-adult creators. Among them is cricketer Tymal Mills, who joined Blair on stage at the event.
Mills became the first prominent figure in professional cricket to sign with the platform earlier this year. He said that for many athletes, especially those in sports with lower pay, OnlyFans provides a much-needed source of income.
Sale interest, ownership earnings, and what’s next
The company has drawn acquisition interest throughout 2025, with Bloomberg reporting a potential sale valued at around $8 billion. However, any deal faces challenges due to longstanding concerns over online safety and the nature of some of the site’s explicit material.
Efforts to broaden the platform’s image have included bringing in comedians, trainers, and musicians. Despite this, adult content continues to be the platform’s top-performing category.
Corporate filings released in August showed that OnlyFans’ owner, Leonid Radvinsky, received $497 million in dividends in 2024, with another $204 million paid through April this year. Radvinsky, who rarely appears in public, maintains majority ownership of the platform.
When asked about a possible sale, Blair declined to comment but said the next five years will be an important period for the company and its future direction.
