A 2025 survey by NielsenIQ (NIQ AI Survey) across 15 countries in Europe, the Middle East, and Africa reveals that while Greeks are highly familiar with Artificial Intelligence (AI), they maintain significant reservations regarding its trustworthiness and the security of their personal data.
AI terminology is well-known in Greece, with 85% of respondents stating they are “very” or “quite” familiar with the term. Despite this high familiarity, only 30% of Greeks say they trust AI to make decisions that personally affect them. This low level of trust is similar to the regional average.
Greeks currently leverage AI primarily in personal and professional spheres, while adoption remains low in public services:
Top Uses: Greeks utilize AI mostly for entertainment (54%), followed by work (44%), and education (40%).
Low Public Sector Adoption: Use in public administration and health remains low.
Interaction: Interaction is frequent, with 58% of Greeks using chatbots at least once a week. Furthermore, 39% interact with AI-generated images and videos.
Greeks’ concerns and privacy reservations about AI
Greeks report strong concerns about the risks associated with increasing AI integration:
- Misinformation (56%) is the strongest reported concern.
- Risk of job loss (53%) is a major worry.
- Loss of privacy (42%) is also a key issue.
- Surveillance: A significant portion of the population (52%) feels they are being “watched” by AI, and 43% are demanding greater transparency from developers and governments.
- Data Sharing Reluctance: While Greeks are willing to share non-sensitive data like age and sex (77%) and purchase history (67%), they are much less willing to provide their location (50%) or photographs (37%).
Market exposure and future expectations
In the retail market, AI exposure is high, and citizens generally anticipate improvements to daily life.
76% of Greeks have encountered AI applications in retail, typically through visual searches, product recommendations, and audio aids.
64% of respondents believe that AI will improve their daily life over the next five years.
A specific desire is for AI to boost productivity and make daily life easier (32%).
Overall, Greece is near the regional average for familiarity and use of AI but demonstrates lower trust and higher reservations on crucial issues of personal data and privacy.
Related: Artificial Intelligence Could Lead to Artificial Democracy, Warns George Logothetis
